How to Create a LinkedIn Newsletter that Stands Out and Attracts Subscribers

June 11, 2023

LinkedIn newsletters are a great way to showcase your expertise, build your personal brand, and engage with your network. But how do you create and publish a LinkedIn newsletter that stands out and attracts subscribers? Here are some tips and tricks to help you get started.

1. Choose a topic that aligns with your goals and audience

Before you start writing, you need to have a clear idea of what you want to achieve with your newsletter and who you want to reach. Think about your professional goals, your niche, and your ideal reader. What value can you provide to them? What problems can you solve? What insights can you share?

Your topic should be specific enough to appeal to a targeted audience, but broad enough to allow for variety and creativity. For example, if you are a marketing consultant, you could write about digital marketing trends, best practices, case studies, tips and tricks, etc.

2. Create a catchy title and description

Your title and description are the first things that potential subscribers will see when they discover your newsletter on LinkedIn. They should be clear, concise, and compelling. They should also include relevant keywords that match your topic and audience.

Your title should capture the essence of your newsletter and spark curiosity. For example, “Digital Marketing Insider: Tips and Trends from a Marketing Consultant”.

Your description should explain what your newsletter is about, what value it offers, and what subscribers can expect. For example, “Digital Marketing Insider is a weekly newsletter where I share my insights on the latest digital marketing trends, best practices, case studies, tips, and tricks. Subscribe to get actionable advice on how to grow your online presence and reach more customers.”

3. Write engaging content

Once you have chosen your topic and created your title and description, it’s time to write your content. Your content should be informative, relevant, and engaging. It should also be well-structured, easy to read, and visually appealing.

Here are some tips to write engaging content for your LinkedIn newsletter:

  • Use a catchy headline that summarizes the main idea of your article
  • Use subheadings, bullet points, lists, and quotes to break up the text and highlight key points
  • Use images, videos, charts, graphs, or other visual elements to illustrate your points and make your content more attractive
  • Use a conversational tone and personal stories to connect with your readers
  • Use data, facts, statistics, examples, or testimonials to support your claims and add credibility
  • Use a clear call to action at the end of your article to encourage your readers to take action or share their feedback

4. Publish and promote your newsletter

After you have written your content, you need to publish and promote your newsletter on LinkedIn. To publish your newsletter, you need to go to the “Write an article” section on LinkedIn and select “Newsletter” as the format. You can then upload your content, add a cover image, edit the title and description if needed, and click “Publish”.

To promote your newsletter, you need to share it with your network and beyond. Here are some ways to do that:

  • Share your newsletter on your LinkedIn feed and invite your connections to subscribe
  • Share your newsletter on other social media platforms like Twitter or Facebook
  • Share your newsletter on relevant LinkedIn groups or communities
  • Share your newsletter with your email list or blog audience
  • Ask your subscribers to share your newsletter with their network or leave a comment

5. Analyze and improve

Finally, you need to analyze the performance of your newsletter and look for ways to improve it. LinkedIn provides some analytics tools that allow you to track the number of views, likes, comments, shares, subscribers, unsubscribers, and open rates of your newsletter.

You can use these metrics to evaluate the effectiveness of your newsletter and identify what works and what doesn’t. You can also ask for feedback from your subscribers or conduct surveys to understand their needs and preferences.

Based on the data and feedback you collect, you can make adjustments to your topic, title, description, content, format, frequency, or promotion strategy. The goal is to optimize your newsletter for maximum engagement and growth.

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